Every problem comes with a verbatim quote. That is your headline.
indie devs shipping side projects
42 found“I've shipped four side projects this year and every one died at zero users.”
“Every newsletter felt essential when I subscribed. Now my inbox is unusable.”
“Brands keep asking for my UGC rates and I'm making the numbers up.”
The quote is copied straight out of the post. Nothing is rewritten and nothing is invented.
You stop guessing at the phrasing for your page, your ads and your first line of outreach.
Keep the quotes worth using, note where each one belongs, and export the whole set.
Pick a trade you understand and read what the people in it are already fed up with.
See whether anyone complains about the problem you picked, without asking a single leading question.
Search your own category and read what people say is missing from the tools they already pay for.
Every problem links back to the post it came from, and the person who wrote it is still there.
Read a segment's real problems before you commit a quarter to it.
Every complaint is a post, a video or a newsletter someone already asked for.